Clothing Size Finder helps retailers to reduce refunds by guiding shoppers to the right size with high accuracy.

Choose the Lite version for fast deployment via Shopify App Store, or get best results with PRO version which is 100% customisable and is powered by predictive AI. Pro learns exclusively from your actual inventory, product composition, customer reviews, sales and refunds data, and other data points, delivering unmatched accuracy and deeper personalisation for your customers by integrating into your ERP, CRM etc. Are you seeking quick uplift or long term competitive advantage? Prime AI offers solutions tailored to your business goals and budget.

Reduce Refunds with Clothing Size & Fit Finder

A digital interface of the Disturbia clothing size finder powered by Prime AI, displayed on a smartphone. The screen shows a recommended size selection based on body shape, with options for slim, regular, and wide fits. Around the interface, customer reviews with five-star ratings highlight successful size recommendations. A female model in gothic fashion stands to the left, representing the brand's aesthetic.
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Less Returns*

*Shoppers ordering recommended size versus shoppers ordering without size recommendation.

How Size finder Works

Depending on your business needs, shoppers can either:

Provide completely frictionless experience with Prime AI. We can generate sizing recommendations by utilising your existing customer data across different systems without asking your shoppers to fill out anything. Ready to provide even more elegant shopping journey? 

Results & Case Studies

Prime AI’s predictive technology adapts uniquely to each retailer’s catalogue, customers, inventory delivering significant impact across core e-commerce KPIs.

Two levels of service

Lite

Pro

What Prime AI Brings to Your Business

Anna - Digital Director (UK)
Handy tool and fantastic customer service
The tool allows us to offer accurate fitting information to our customers, including information based on returns to maintain accuracy. The Prime AI team are very helpful if/when issues arise, and are quick at responding and solving problems, as well as suggesting new ways the tool can be implemented.
Denis - Performance Marketing Manager (Romania)
Efficient Cooperation
Our cooperation with Prime AI is very successful, we are happy with the results. Also, optimisation of the tool has been implemented after multiple feedback sessions to which Prime AI has been very open. The UX was not the best, but after multiple feedback sessions, things got fixed.
Rosie - Head of e-commerce and brand (UK)
Great software and amazing account management
Prime AI's account management and monthly reports/ recommendations have been brilliant. We have been able to customise the platform to suit our needs and no ask is ever too much 🙂 ... We have been able to make informed, strategic business decisions and the product is great from a user interface point of view with seamless integration.

Inside Prime AI Technology

Advanced AI that learns from your actual inventory, your actual customers and makes an actual difference to the KPIs. Prime AI’s Clothing Size & Fit Finder is built with the latest advances in AI predictive modelling, LLMs delivering smarter, more accurate size recommendations than ever before.

Predictive AI Models

Prime AI forecasts the right size for every shopper by analysing real purchase data, returns, customer behaviour patterns, and product relationships, not just static size charts. We deliver sizing recommendations down to Product ID and even Colour ID level for maximum accuracy, unlike other size recommendation tools. 

Collaborative Filtering (Smart Size Matching)

Using similar logic to platforms like TikTok, Prime AI groups shoppers with similar profiles and products with similar fits. This allows the system to predict sizing even for first-time buyers or newly launched collections.

Large Language Models (LLMs) for Review Analysis

We automatically extract meaningful sizing insights from customer reviews such as: notes about tight sleeves, waist fit, or fabric stretch to improve recommendations without needing manual tagging to enrich data collected from the customer service department and the refunds process. 

Dynamic Fit Messaging

Prime AI doesn’t stop at recommending a size. We dynamically guide shoppers if data suggests they should size up, size down, or stick with their recommended size, reducing sizing errors before checkout.

Frictionless Sizing Without Customer Input 

For brands who want a seamless luxury experience, Prime AI can predict sizes automatically based solely on previous customer purchases and other data without requiring any questions to be answered.

Don't leave money on the table

Dashboard

Alternative Product Recommendations

If a customer’s preferred size is out of stock, Prime AI doesn’t show a dead-end. Instead, we recommend alternative products that are in stock, in the shopper’s correct size, and most visually or categorically similar to what they originally wanted. Recommend only products available in the customer’s correct size

Back in Stock Alerts

Integration

Lite

Pro

Power for Your Ecosystem

Extend sizing intelligence beyond your website, Prime AI’s APIs integrate seamlessly into your wider retail ecosystem.

Virtual Try-On (VTO) Integrations

Prime AI’s APIs provide detailed human body dimensions, enabling VTO providers to create more accurate, personalised avatars for better online try-on experiences.

Custom Clothing and Made-to-Measure Solutions

For businesses offering tailor-made clothing, Prime AI predicts precise body measurements without requiring manual tape measurements supporting truly personalised garment creation.

Flexible API Architecture

Prime AI’s APIs are built to connect with your CRM, ERP, Loyalty Programs, VTO systems, and Marketing Platforms allowing full personalisation of shopper experiences across channels.

Time to reduce returns?

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