How Disturbia is Boosting E-Commerce with Video Renders
AI-generated product imagery and videos is a game-changer for retailers looking to enhance their product displays, improve conversion rates, and streamline content creation.
A brand at the forefront of this movement is Disturbia, a UK-based alternative fashion label, which is now using AI-generated motion videos on its product display pages (PDPs). Powered by Prime AI’s AI Photoshoot Motion technology, this cutting-edge approach transforms simple product images into high-quality, dynamic motion renders, improving how customers engage with products online.
How AI-Powered Video Renders Work
Disturbia has integrated AI Photoshoot Motion, a new feature from Prime AI, into its e-commerce workflow. The process is seamless and efficient:
- Image Submission – Disturbia uploads just two static images per product (front and back views) into a shared drive.
- AI-Generated Motion – Prime AI’s system automatically picks up these images and generates a high-resolution motion video.
- Automated Delivery – The final MP4 format video is uploaded back to Disturbia’s shared drive, ready for manual integration.
- Shopify Integration – Disturbia manually uploads these videos to its Shopify store, where Shopify allows direct MP4 uploads to PDPs.
This process significantly reduces the time, cost, and effort required for traditional video shoots while providing a hyper-realistic visual experience for shoppers.
Disturbia’s AI-Generated Videos in Action
You can see Prime AI’s AI Photoshoot Motion in action on Disturbia’s website. The following products already feature AI-generated videos:
These hyper-realistic video renders showcase fabric textures, drape, and movement, helping customers make more informed purchasing decisions.
Why AI-Powered Visuals Matter for Fashion E-Commerce
1. Increased Engagement & Conversion Rates
- Static images don’t always capture the full essence of a product, but motion videos bring garments to life.
- AI-generated content helps reduce uncertainty, increasing the likelihood of conversion.
- Research indicates that product pages featuring videos see 37% more add-to-cart conversions than those without (Business Dasher).
- Another study found that including a video on a landing page can increase conversions by more than 80% (Sellbrite).
2. Faster, Scalable Content Creation
- No need for elaborate studio setups, lighting adjustments, or professional videographers.
- AI generates consistent, high-quality visuals in minutes, allowing brands to keep up with fast-moving inventory.
3. Cost-Effective Alternative to Traditional Photoshoots
- Hiring models, photographers, and studios can be expensive and time-consuming.
- AI eliminates logistical challenges while offering flexibility to create and update visuals on demand.
4. Enhanced Customer Experience
- AI-generated videos reduce return rates by providing a more accurate representation of products.
- Shoppers get a more interactive and immersive experience, similar to an in-store feel.
Prime AI’s Custom AI Photoshoot Motion Feature
Prime AI offers a Custom AI Photoshoot Motion feature for brands looking to customise their AI-generated visuals further. This allows retailers to fine-tune elements such as:
- Backgrounds – Keep it clean, swap out settings, or match brand aesthetics.
- Motion intensity – Adjust the flow and movement based on fabric type.
- Styling preferences – Ensure garments move naturally and accurately reflect the real-life fit.
Prime AI’s technology isn’t limited to motion videos. The AI Photoshoot tool can also create fully dressed model images from flat-lay or mannequin shots, making it an essential tool for e-commerce brands looking to scale without traditional photoshoot constraints.
🔗 Learn more about AI Photoshoot Motion: Prime AI Photoshoot
How Retailers Can Implement AI Photoshoot Motion
Interested in leveraging AI-generated videos for your own fashion brand? Here’s how you can get started:
- Assess Your Current Content Needs – Identify products that would benefit most from motion visuals.
- Set Up AI Photoshoot Integration – Work with Prime AI to integrate automated AI-powered motion rendering.
- Optimise Your PDPs – Ensure Shopify (or other platforms) are set up to seamlessly display video renders.
- Test & Iterate – Monitor customer engagement and conversion metrics to fine-tune AI-generated content.
The Future of AI in Fashion E-Commerce
Disturbia’s adoption of Prime AI Photoshoot Motion signals a major shift in how fashion brands approach content creation and e-commerce visualisation. As AI technology continues to advance, expect more brands to embrace these innovations, offering customers an even more immersive, engaging, and informed shopping experience.
For fashion retailers, AI-powered visuals are no longer just an option, they’re the future. If you’re looking to scale, reduce costs, and provide stunning, high-quality visuals at speed, now is the time to explore AI Photoshoot Motion by Prime AI.
🔗 Discover Prime AI’s full suite of AI-powered fashion solutions: Prime AI
By integrating AI-generated motion videos, Disturbia is setting a new standard for fashion e-commerce, proving that AI isn’t just a futuristic concept – it’s a practical, scalable, and essential tool for modern retail success. Will your brand be next?
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