Arena x Prime AI: AI Size Finder for Swimwear Success
As a global leader in performance swimwear, Arena is committed to providing high-quality gear for competitive and recreational swimmers. However, like many e-commerce retailers in the fashion and sportswear sectors, Arena faced significant challenges with size-related returns, bracketing, and conversion rates.
To solve these issues, Prime AI custom-built an AI Size & Fit Finder specifically for Arena’s swimwear range. This solution successfully reduced return rates, minimised bracketing behaviour, and increased conversion rates (CVR), all while delivering an enhanced shopping experience for customers.
The Challenge: Swimwear Sizing Complexity
Shopping for swimwear online presents a unique sizing challenge, particularly for high-performance gear like powerskins and jammers, which require a precise fit for comfort and hydrodynamics. Before implementing Prime AI’s AI-powered size recommendation tool, Arena faced several key challenges:
- High return rates due to sizing uncertainty.
- Inconsistent sizing nomenclature across different products and countries, causing confusion among shoppers.
- Significant bracketing behaviour, where customers ordered multiple sizes and returned the ones that didn’t fit.
- Complex sizing across product types and seasons - a customer could be a size M in one product and XL in another, with numerical sizing variations (e.g. 30 in one product, 40 in another). Additionally, even visually identical products could fit differently across seasons (e.g. SS23 vs. SS24), sometimes differing by two sizes.
- Missed revenue opportunities from shoppers abandoning purchases due to sizing confusion.
Arena needed an AI-driven size recommendation solution that would reduce returns, boost shopper confidence, and increase conversions, without disrupting the customer experience.
The Solution: Prime AI Size Finder for Swimwear
By implementing Prime AI’s AI-powered size recommendation tool, Arena was able to offer shoppers real-time, precise size guidance tailored to different swimwear categories. The solution:
- Understood seasonal fit differences, accounting for variations across product releases.
- Decoded different sizing nomenclatures to provide a universal, easy-to-understand recommendation.
- Eliminated guesswork, allowing customers to confidently select the right size without needing to interpret complex size charts.
- Offered intelligent fit guidance for different product types and activities.
This seamless integration transformed the Arena e-commerce experience, making it easier for customers to find their perfect fit, reducing returns, and boosting conversions.
Reduced Returns Across Key Categories - 29.8% Average
Customers who followed Prime AI’s size recommendations returned items significantly less often than those who did not use the tool:
Increased Conversion & Revenue Growth
Overall conversion rate (CVR) increased by 26%, leading to a +5% uplift in incremental revenue for Arena over the last 12 months.
Reduction in Bracketing Behaviour
38% fewer bracketing orders (where customers buy multiple sizes and return the ones that don’t fit) among those who used Prime AI’s AI-powered size finder.
AI Size Finder for Swimewear Equals E-Commerce Success
Arena’s partnership with Prime AI highlights the power of AI-driven size recommendations in solving complex sizing challenges. By reducing returns, increasing revenue, and enhancing customer confidence, Arena has made its e-commerce operations more profitable and sustainable.
For fashion and sportswear brands looking to reduce returns and optimise conversions, Arena’s results demonstrate the measurable benefits of integrating Prime AI’s Size & Fit Finder.
Want to Reduce Returns & Increase Revenue?
Book a Demo Today! Discover how Prime AI’s AI-powered size recommendation technology can transform your e-commerce business. With accurate size predictions, reduced bracketing, and increased conversions, your brand can improve profitability while offering a seamless shopping experience. Don’t let sizing uncertainty hold back your sales – start optimising today!
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