ChicWish x Prime AI – How AI Size Recommendations Transformed Returns & Sales
ChicWish, a fashion retailer renowned for its vintage-inspired women’s clothing, faced a common challenge in online retail – high return rates due to sizing issues. Like many e-commerce brands, ChicWish struggled with size-related returns, bracketing (ordering multiple sizes and returning those that didn’t fit), and conversion rates (CVR). Additionally, the brand sought deeper insights into customer demand to optimise inventory, reduce stockouts, and improve marketing efficiency.
To tackle these challenges, ChicWish partnered with Prime AI to implement its advanced Clothing Size Finder, a custom-built AI-powered tool that provides precise size recommendations in real time. This solution successfully reduced return rates, minimised bracketing, increased conversion rates, and improved inventory planning, all while enhancing the customer shopping experience and supporting sustainability goals.
The Challenge
Shopping for vintage-inspired fashion online presents unique sizing challenges, particularly for categories like dresses, skirts, and knitwear, where fit precision is crucial. Before implementing Prime AI’s solution, ChicWish encountered several key issues:
- High return rates due to incorrect sizing across various product categories.
- Significant bracketing behaviour, with customers ordering multiple sizes due to uncertainty and returning those that didn’t fit.
- Sizing inconsistencies across product types, leading to confusion and abandoned purchases.
- Missed revenue opportunities due to stockouts, as high-demand products ran out before the brand could adjust production.
- Limited visibility into customer demand by age group makes it difficult to effectively tailor product offerings and marketing campaigns.
ChicWish needed a comprehensive solution that would reduce returns, improve fit confidence, increase conversions, and provide actionable insights into customer demand, without disrupting the shopping experience.
The Solution: Prime AI’s Custom-Built Clothing Size Finder
By integrating Prime AI size recommendation technology, ChicWish provided customers with accurate, real-time size guidance that continuously learns from sales, refunds, and other data sources. The intelligent system:
- Eliminated customer guesswork, ensuring shoppers selected the correct size without relying on complex size charts.
- Reduced bracketing behaviour, leading to fewer multiple-size purchases and returns.
- Accounted for variations across product types, providing accurate recommendations across dresses, tops, skirts, outerwear, and knitwear.
- Enhanced customer confidence, increasing purchase commitment and reducing cart abandonment.
- Identified missed sales opportunities due to stockouts at the SKU level, enabling smarter inventory planning.
- Highlighted gaps in size availability, showing instances where customers couldn’t find their correct size, reducing lost sales.
- Provided customer insights by age group, revealing trends in conversion rates and product preferences across demographics.
- Enabled real-time inventory adjustments, allowing ChicWish to predict and react to high-demand products before stockouts occurred.
- Optimised paid marketing campaigns, aligning high-converting products with the right customer segments to improve Return on Ad Spend (ROAS).
This seamless integration transformed ChicWish’s e-commerce strategy, improving fit accuracy, driving revenue growth, and making inventory management more data-driven.
Reduced Returns Across Key Categories - 39% Average
Customers who followed Prime AI size recommendations returned items significantly less often compared to those who did not use the tool:
Increased Conversion & Revenue Growth
10x higher conversion rate among customers who used size recommendations.
Higher ROAS from marketing campaigns, as product recommendations aligned better with the right target audiences.
Improved inventory planning, reducing missed sales opportunities due to stockouts.
Reduction in Bracketing Behaviour
-20% fewer bracketing orders, meaning fewer customers ordered multiple sizes unnecessarily.
AI Size Recommendations Equals E-Commerce Success
ChicWish’s partnership with Prime AI highlights the power of AI size recommendations in reducing returns, increasing revenue, optimising inventory, improving marketing efficiency, and enhancing customer satisfaction. By providing accurate size guidance and actionable sales insights, the brand has improved operational efficiency and profitability while making the shopping experience seamless for customers.
Want to Reduce Returns & Increase Revenue?
Book a Demo Today! Discover how Prime AI size recommendation technology can transform your e-commerce business. With accurate size predictions, reduced bracketing, and increased conversions, your brand can improve profitability while offering a seamless shopping experience. Don’t let sizing uncertainty hold back your sales – start optimising today!
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