Inconsistent Sizing in Fashion: Shocking Insights from Analysing 1 Million Returns

Inconsistent Sizing in Fashion: Analysing 1 Million Online Returns We analysed over 1 million online returns and uncovered a striking reality: inconsistent sizing in fashion is the number one driver of refunds in fashion retail. This issue spans across brands, product categories, and even individual garments of the same style. For retailers, the cost is […]

Are Virtual Fitting Rooms The Game-Changer or Just Another Trend in Fashion E-Commerce?

Are Virtual Fitting Rooms The Game-Changer or Just Another Trend in Fashion E-Commerce? In recent years, the online fashion retail industry has been abuzz with talk of virtual fitting rooms. These cutting-edge tools combine augmented reality (AR) and artificial intelligence (AI) to let customers visualise how garments and accessories might look on their bodies. Imagine […]

Visual Search: Game Changer for Second-hand Marketplaces

The second-hand marketplace has experienced significant growth in recent years, driven by increasing consumer interest in sustainability and the ethical sourcing of fashion. Platforms like Vinted have capitalised on this trend, allowing consumers to buy and sell pre-owned clothing. However, these marketplaces face unique challenges, particularly in search functionality.