Poor Fit Leads to Lost Customers – Lesson 3: Stop Return-Driven Churn

Poor Fit Leads to Lost Customers – Lesson 3: Stop Return-Driven Churn Analysing 1 million online returns revealed a critical insight: poor fit doesn’t just cause returns – it drives customers away for good. Studies indicate that negative return experiences significantly impact customer loyalty, with many consumers switching brands due to such issues. Research shows […]

Bracketing in Online Shopping – Lesson 2 from 1M Returns

Bracketing in Online Shopping – Lesson 2 from 1M Returns What Happens When Customers Don’t Trust Size Charts? They Bracket Instead. After analysing 1 million online returns, we’ve identified a clear trend: when shoppers lack confidence in size charts, they resort to bracketing in online shopping. This practice, where customers order multiple sizes of the […]

Inconsistent Sizing in Fashion: Shocking Insights from Analysing 1 Million Returns

Inconsistent Sizing in Fashion: Analysing 1 Million Online Returns We analysed over 1 million online returns and uncovered a striking reality: inconsistent sizing in fashion is the number one driver of refunds in fashion retail. This issue spans across brands, product categories, and even individual garments of the same style. For retailers, the cost is […]