ChicWish x Prime AI – How AI Size Recommendations Transformed Returns & Sales

ChicWish x Prime AI – How AI Size Recommendations Transformed Returns & Sales ChicWish, a fashion retailer renowned for its vintage-inspired women’s clothing, faced a common challenge in online retail – high return rates due to sizing issues. Like many e-commerce brands, ChicWish struggled with size-related returns, bracketing (ordering multiple sizes and returning those that […]