Marella Return Reduction: How Prime AI Slashes Returns

Marella Return Reduction: How Prime AI Slashes Returns Prime AI reduced return rates for Marella by leveraging its proprietary Predictive AI Size Finder, which accurately understands fit variations at the SKU level. Over an eight-month period (July–February), this resulted in a significant return rate reduction across key product categories. The statistics below represent customers who ordered […]

Max Mara Return Reduction: How Prime AI Slashes Returns

Max Mara Return Reduction: How Prime AI Slashes Returns Prime AI reduced return rates for Max Mara by leveraging its proprietary Predictive AI Size Finder, which accurately understands fit variations at the SKU level. Over an eight-month period (July–February), this resulted in a significant return rate reduction across key product categories. The statistics below represent […]

Sandro Return Reduction: How Prime AI Slashes Returns

Sandro Return Reduction: How Prime AI Slashes Returns Prime AI reduced return rates for Sandro by leveraging its proprietary Predictive AI Size Finder, which accurately understands fit variations at the SKU level. Over an eight-month period (July–February), this resulted in a significant return rate reduction across key product categories. The statistics quoted below are return […]

Mango Return Reduction: How Prime AI Slashes Returns

Mango Return Reduction: How Prime AI Slashes Returns Prime AI reduced return rates for Mango by leveraging its proprietary Predictive AI Size Finder, which accurately understands fit variations at the SKU level. Over an eight-month period (July–February), this resulted in a significant return rate reduction across key product categories. The statistics below represent customers who […]

ChicWish x Prime AI – How AI Size Recommendations Transformed Returns & Sales

ChicWish x Prime AI – How AI Size Recommendations Transformed Returns & Sales ChicWish, a fashion retailer renowned for its vintage-inspired women’s clothing, faced a common challenge in online retail – high return rates due to sizing issues. Like many e-commerce brands, ChicWish struggled with size-related returns, bracketing (ordering multiple sizes and returning those that […]

Poor Fit Leads to Lost Customers – Lesson 3: Stop Return-Driven Churn

Poor Fit Leads to Lost Customers – Lesson 3: Stop Return-Driven Churn Analysing 1 million online returns revealed a critical insight: poor fit doesn’t just cause returns – it drives customers away for good. Studies indicate that negative return experiences significantly impact customer loyalty, with many consumers switching brands due to such issues. Research shows […]

O’Neill Refund Reduction: How Prime AI Cut Swimwear Returns

How O’Neill reduces swimwear refunds In the competitive world of apparel retail, keeping customers satisfied while maintaining profitability is a top priority. One of the biggest challenges retailers face is the high rate of refunds and returns due to sizing and fit issues. In this case study, we explore how O’Neill, an apparel retailer, successfully implemented Prime AI […]

How AI Photoshoots Are Boosting Conversion Rates for Fashion E-commerce

How AI Photoshoots Are Boosting Conversion Rates for Fashion E-commerce On the product detail pages (PDPs) of fashion e-commerce sites, a single image can make or break a sale. High-quality product imagery isn’t just desirable – it’s essential. Recent advancements in artificial intelligence (AI) are enabling brands to reimagine product photography, turning to AI-powered photoshoots […]

How Prime AI’s Customer-Focused AI Drives Efficiency and Growth

The Transformative Role of AI in Fashion E-Commerce The fashion e-commerce landscape is rapidly changing due to artificial intelligence (AI) and machine learning (ML) advancements. These technologies are reshaping online fashion retail, from personalised product recommendations to automated content generation.