Inconsistent Sizing in Fashion: Shocking Insights from Analysing 1 Million Returns

Lessons from 1,000,000 Returns" – A bold, high-contrast digital artwork featuring a stylish woman in an off-shoulder dress, overlaid with abstract textures in blue, pink, and black. The vibrant design highlights the key theme of inconsistent sizing in fashion, a major driver of returns in online retail.

Inconsistent Sizing in Fashion: Analysing 1 Million Online Returns We analysed over 1 million online returns and uncovered a striking reality: inconsistent sizing in fashion is the number one driver of refunds in fashion retail. This issue spans across brands, product categories, and even individual garments of the same style. For retailers, the cost is […]

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