Bracketing in Online Shopping – Lesson 2 from 1M Returns

Bracketing in Online Shopping – Lesson 2 from 1M Returns What Happens When Customers Don’t Trust Size Charts? They Bracket Instead. After analysing 1 million online returns, we’ve identified a clear trend: when shoppers lack confidence in size charts, they resort to bracketing in online shopping. This practice, where customers order multiple sizes of the […]