Poor Fit Leads to Lost Customers – Lesson 3: Stop Return-Driven Churn

Poor Fit Leads to Lost Customers – Lesson 3: Stop Return-Driven Churn Analysing 1 million online returns revealed a critical insight: poor fit doesn’t just cause returns – it drives customers away for good. Studies indicate that negative return experiences significantly impact customer loyalty, with many consumers switching brands due to such issues. Research shows […]